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Travel Plan engagement requires proactive marketing
A key part of any successful Travel Plan is a proactive marketing and communications strategy. Whilst marketing alone is often not enough to influence travel behaviour, it is essential that the target audience is provided with easy access to the information they need on their journey options. Beyond the provision of information, an audience must be inspired, encouraged and engaged if they are to shift away from their usual travel options, in favour of more sustainable or practical alternatives.
Travel Plan engagement materials from Travel Choices includes;
- Travel Information Guides
- Travel Plan newsletters in both print and digital
- Bespoke Travel Plan websites
- Regular engagement materials such as posters and flyers
- On-site Travel Plan events
- Dr. Bike and public transport launches.
Our expert team
Here at Travel Choices, we have our own in-house design, marketing and events team, specialising in the promotion of sustainable transport. Find out more about the Travel Choices team.
Contact our enthusiastic team to discuss how a proactive marketing and communications strategy could level up your Travel Plan.